Improve Your Marketing. Accelerate Your Growth.
- Strategy
- Execution
- Advisory
Marketing Audits and Analysis
An in-depth review and analysis of your current marketing strategies and tactics resulting in actionable recommendations for optimizing your impact and budget. This may include:
- Deep dives into your current channels to identify areas for optimization.
- Researching your competition, including their acquisition channels, tactics and budgets.
- Exploring the full funnel experience, including the critical relationship between sales and marketing.
Marketing Advisory ("Gordon on your team")
Immediately Level-up your marketing capabilities without adding headcount. Add the expertise of a seasoned multi-channel marketer to your organization to provide recommendations, analysis and insights. Advisory work may include:
- Working sessions with your team to review campaigns, implement changes and teach them the critical "why" behind the changes being made.
- Regular meetings with marketing, sales and / or agencies to discuss strategies and tactics.
- Availability to answer questions, review campaigns, interview candidates and make introductions.
- Special projects such as competitive and market research, data analysis and review / creation of marketing plans.
Go to Market Strategy & Execution
Full funnel design, strategy and implementation to efficiently acquire new customers, including:
- Identify the channels and tactics with the highest likelihood of success.
- Analyze how your competitors are going to market, and what may be working for them.
- Recommend technology, vendors and agencies when needed.