An in-depth review and analysis of your current marketing strategies and tactics resulting in actionable recommendations for optimizing your impact and budget. This may include:
Deep dives into your current channels to identify areas for optimization.
Researching your competition, including their acquisition channels, tactics and budgets.
Exploring the full funnel experience, including the critical relationship between sales and marketing.
Go to Market Strategy & Execution
Full funnel design, strategy and implementation to efficiently acquire new customers, including:
Identify the channels and tactics with the highest likelihood of success.
Analyze how your competitors are going to market, and what may be working for them.
Recommend technology, vendors and agencies when needed.
Marketing Advisory ("Gordon on your team")
Level-up your marketing capabilities without adding headcount. Add the expertise of a seasoned multi-channel marketer to your organization to provide recommendations, analysis and insights. Advisory work may include:
Regular phone calls with your team and / or agencies to discuss strategies and tactics.
Availability to answer questions, review campaigns, interview candidates and make introductions.
Special projects such as competitive and market research, data analysis and review / creation of marketing plans.