Marketing for business loans is unique. It’s expensive, conversion rates  are low and there are nuances that take a lot of time to learn.  In typical marketing campaigns, your best prospects are the ones who want your product most. In ecommerce for example, the person frantically searching for your product is often your ideal target. Business lending flips this upside down. The prospects who want loans most urgently? Frequently the ones lenders want least (higher risk, desper